5 thoughts on “State the law of national advertising”
Aaron
1. The "Advertising Law of the People's Republic of China" "Advertising Law of the People's Republic of China" has been revised and approved by the 14th meeting of the Standing Committee of the 12th National People's Congress of the People's Republic of China on April 24, 2015. The revised "Advertising Law of the People's Republic of China" is announced and implemented from September 1, 2015. The first in order to regulate advertising activities, protect the legitimate rights and interests of consumers, promote the healthy development of the advertising industry, maintain social and economic order, and formulate this law. 2. The "Advertising Management Regulations" "Advertising Management Regulations" was issued by the State Council on October 26, 1987. From December 1, 1987, it was implemented on February 6, 1982 "Interim Regulations" abolish at the same time. 1 In order to strengthen advertising management, promote the development of advertising, effectively use advertising media to serve socialist construction and formulate these regulations. Extension information Id advertising features: Id advertising is different from general public communication and publicity activities, mainly manifested in: 1, advertising is a communication tool, a certain product, a certain product The information of the product is transmitted to a group of users and consumers by the production or operating agency of this product (advertiser); 2, the need to pay for advertising; ; 4. Advertising is purposeful, planned, and continuous; 5, advertising is not only good for advertisers, but also good for target objects. It allows users and consumers to get useful information. Reference information Source: Baidu Encyclopedia-Advertising
Interim stipulation of health food advertising censorship
It Article 1 In order to strengthen the review of health food advertisements, standardize health food advertising review behavior, in accordance with the "Administrative License Law" and "State Council's administrative examination and approval projects that need to be retained. Decisions of the administrative license "(Order 412) and other laws and regulations, and formulate these regulations.
It the guidance and supervision of health food advertising review of the State Food and Drug Administration. This, autonomous regions, and municipalities (food) drug supervision and management departments are responsible for the review of health food advertisements in their jurisdictions. The drug supervision and management departments at or above the county level shall monitor the release of health food advertisements approved within the jurisdiction.
It applicants who publish health food advertisements must be the holder of the health food approval document or the citizen, legal person and other organizations entrusted. The applicants can or entrust other legal persons, economic organizations, or citizens as agents of health food advertisements.
It applying for the release of domestic health food advertisements shall be submitted to the province, autonomous region, and municipality (food) drug supervision and management department where the holder of health food approval documents is located. The application for the release of imported health food advertisements shall be submitted by the agency agency entrusted by the overseas manufacturer of the product in China or the agency entrusted by the enterprise to the pharmaceutical supervision and management department of the province, autonomous region, and municipality (food).
It applying for publishing health food advertisements, the following documents and materials shall be submitted: (1) "Health Food Advertising Review Form" (Affiliated Table 1); (2 ) Sample drafts (samples, sample bands) and electronic files with the same content; (3) Copy of the Certificate of Certificate of Health Food Review; Copy; (5) "Business License" or the main body qualification document and identity document copy of the applicant and advertising agency; (6) Quality standards, manuals, labels and actual use of health foods; (7) If trademarks and patents such as health food advertisements appear, a copy of the relevant certification documents must be submitted; 8) Other relevant documents used to confirm the authenticity of the advertising content; (9) Statement that claims the substantial content of the application materials. This submitting a copy specified in this article needs to be stamped with the applicant's sign.
Ilier 6 If the application materials for health food advertisements are incomplete or do not meet legal requirements, the drug supervision and management department of the province, autonomous region, and municipality (food) shall notify the application on the spot or within 5 working days on the spot or within 5 working days. People need to make up for all content; if they do not inform them within the time limit, they will be accepted since the date of receiving the application materials.
It's states that the relevant departments of the State Council have banned the production and sales of health foods, and their advertising applications will not be accepted. The relevant departments of the State Council cleared and rectified the canceled health function, and the product advertising application of this function will not be accepted.
It 8 public health food advertisements on health care functions, product efficacy ingredients/iconic ingredients and content, suitable population, consumption, etc. shall be approved by the instructions approved by the Food and Drug Administration of the State Council. For the prevailing, you must not change at will. A health food advertisements should guide consumers to use health food reasonably. The following situations and content of health food advertisements shall not appear: (1) an assertion or guarantee that contains product efficacy; (2) contains containing Using this product can obtain a healthy expression; (3) By rendering, exaggerating a certain health or disease, or by describing physical harm that is easily caused by a certain disease, the public has worries, fear, misunderstanding, misunderstandings, and misunderstandings of their own health. Health food that does not use advertising can suffer from a certain disease or cause the health condition to deteriorate; (4) Use the professional terms, mysterious language, and language content that expresses the scientific and technological content that the public is difficult to understand. Features and mechanisms; (5) The names and images of state organs and their institutions, medical institutions, academic institutions, and industry organizations appear, or in the name and image of experts, medical staff and consumers as product efficacy Proof. (6) Content containing the so -called "scientific or research discovery", "experiment or data proof" that cannot be confirmed; Suitable for all symptoms and all populations; (8) contains words that confuses medicines, directly or indirectly promote the treatment, or use the role of propagating certain ingredients to show or imply that the health food has the role of disease treatment. (9) Compared with other health foods or medicines, medical equipment and other products to degrade other products; (10) Use feudal superstition for health food publicity; The product is the secret recipe of the ancestral biography; (twelve) contains invalid refund, insurance company insurance, etc.; (thirteenth) Promise (14) The absolute term and expressions of the latest technology, the highest science, the most advanced method; Must; (16) Comprehensive evaluation content containing comprehensive evaluation content such as efficient, cure rate, evaluation, award, etc.; (17) directly or indirectly encouraged arbitrary and excessive use of health foods.
Pex of the ninth form of news reports shall be published in the form of news reports.
It health food advertisements must indicate the name of health food product, health food approval number, health food advertising approval number, health food logo, and health food.
The faithful symbols that must be explained or indicated in the advertisement of health food food;
It provinces, autonomous regions, and municipalities (food) drug supervision and management departments shall review the application materials and advertising content submitted by the applicant from the date of acceptance, and within 20 working days Make a decision to issue the approval number of health food advertising. The application for health food advertising with qualified censorship will be issued to the health food advertising approval number, and the "Health Food Advertising Examination Form" is copied to the advertising supervision authority at the same level to record. The application for health food advertising with unqualified censorship shall notify the applicant in writing the review opinions, explain the reason and inform them of the right to apply for administrative reconsideration in accordance with the law or file an administrative lawsuit.
The drug supervision and management department of provinces, autonomous regions, and municipalities (food) (food) shall report the review and approval of the "Health Food Advertising Test" for the National Food and Drug Administration for the record. If the National Food and Drug Administration believes that the health food advertisement approved and approved does not meet the legal requirements, it shall order the province, autonomous region, and municipality (food) drug supervision and management departments of the original approval.
The number of health food advertising approval numbers are valid for one year. The health food advertising approval number expires. If the applicant needs to continue to publish advertisements, it shall reintegrate the application to the province, autonomous region, municipality (food) drug supervision and management department in accordance with these regulations.
1 Fifteenth: If the health food advertisement approved by review needs to change its content, it shall apply to the province, autonomous region, and municipality (food) drug supervision and management department of the original approval. Is if the advertising review basis such as health food instructions and quality standards changes, the advertisers shall immediately stop publishing and apply for re -examination with the original approval province, autonomous region, and municipality (food) drug supervision and management department.
Iticid food advertisements and health food advertisements approved by the following are one of the following circumstances. n (1) The National Food and Drug Administration believes that the content of the health food advertisement approved by the original approval province, autonomous region, and municipality (food) drug supervision and management department does not meet its legal requirements; Review.
It with a health food advertisement approved by review and approval, if there is one of the following circumstances, the original approval province, autonomous region, and municipality (food) drug supervision and management department shall withdraw the health food advertising approval number number : (1) Certificate of health food approval documents have been revoked; (2) Health food is ordered by relevant state departments to stop production and sales; (3) If the advertising review is not qualified.
It if the content of the health food advertisement approved by the review and approval of the review and approval of the health food advertisement of the original approval of the province, autonomous region, and municipality (food) pharmaceutical supervision and management department shall order the applicant to make corrections and give it to the original approval of the health food advertisement. The warning, if the circumstances are serious, the approval number of the health food advertisement is taken back.
Itlene applicants to conceal the relevant situation or provide false materials to apply for health food advertisements, the drug supervision and management department of the province, autonomous region, and municipality (food) The rules are processed.
Itch applicants to obtain health food advertising approval numbers through unclear means such as deception and bribery, shall be approved by the province, autonomous region, and municipality (food) drug supervision and management department in accordance with the "Administrative License The provisions of Article 79 of the Law.
The decision to revoke or recover the recovery of health food advertising approved by the drug supervision and management department of the province, autonomous region, and municipality (food), shall be submitted to the State Food and Drug Administration and copied Send the advertising supervision and management authority at the same level to prepare for investigation, and at the same time announce the decision to the public.
It 22 (Food) Drug Supervision and Administration Department found that there is an illegal release of health food advertising behaviors, shall fill in the "Notice of Transfer of illegal Healthcare Food Advertising" (Affiliated 2) and transfer to the same level at the same level Investigation and punishment of advertising supervision and management organs. If off the advertisement of health food advertisements that change or tampered with the review approval outside the advertising approval place, the province, autonomous region, and municipality (food) pharmaceutical supervision and management department shall fill in the "Notice of Illegal Healthcare Food Advertising" (attached Table 3) The drug supervision and management department of the original approval province, autonomous region, and municipality (food) shall be handled in accordance with relevant regulations.
The drug supervision and management department of provinces, autonomous regions, and municipalities (food) shall establish an illegal health food advertising announcement system, regularly release the "Announcement of Illegal Health Food Advertising" and report to the national food and drug supervision and management The Bureau, the State Food and Drug Administration regularly summarizes the "Announcement of Illegal Health Food Advertising". The "Announcement of illegal Health Food Advertising" shall be copied to the same level of advertising supervision and management authorities at the same time.
It 24 provinces, autonomous regions, municipalities (food) pharmaceutical supervision and management departments and their staff shall not fulfill their examination duties in accordance with the law, shall be ordered by the State Food and Drug Administration or supervisory authority to make corrections, and and shall be corrected, and and shall be corrected, and will be corrected, and will be corrected, and will be corrected, and will be corrected and will be corrected and will be corrected and will be corrected and will be corrected. The person in charge and other direct responsible persons who are directly responsible and other direct responsible persons shall be handled in accordance with relevant regulations.
It 25 During the examination of health food advertising, the province, autonomous region, municipality (food) drug supervision and management department violates the legitimate rights and interests of these Measures to damage the legal rights and interests of the parties shall be in accordance with national compensation in accordance with national compensation The law provides compensation.
The (26 The approval number of health food advertisements is "X Food Health Examination (X1) No. X2". Among them, "X" is the abbreviation of various provinces, autonomous regions, and municipalities; "X1" represents vision, sound, and text; "X2" consists of ten digits, the first six representatives reviewed, and the last four representative advertisements approved the serial number.
1. Advertising Law of the People's Republic of China 2. Advertising Management Regulations 3. Implementation rules for advertising management regulations . Decisions on the corresponding terms of advertising supervision regulations 5. The notice of the Supreme People's Procuratorate on the "Advertising Law of the People's Republic of China" Answers to the issue of responsibility 7. The National Administration for Industry and Commerce Administration's Agreement on the Scope of Application of the Advertising Law . Notice of the State Administration for Industry and Commerce on Strengthening Patent Advertising Certificate Management N 9. A response to the relevant issues of the State Administration for Industry and Commerce on the implementation of the "Advertising Law"
1. The "Advertising Law of the People's Republic of China"
"Advertising Law of the People's Republic of China" has been revised and approved by the 14th meeting of the Standing Committee of the 12th National People's Congress of the People's Republic of China on April 24, 2015. The revised "Advertising Law of the People's Republic of China" is announced and implemented from September 1, 2015.
The first in order to regulate advertising activities, protect the legitimate rights and interests of consumers, promote the healthy development of the advertising industry, maintain social and economic order, and formulate this law.
2. The "Advertising Management Regulations"
"Advertising Management Regulations" was issued by the State Council on October 26, 1987. From December 1, 1987, it was implemented on February 6, 1982 "Interim Regulations" abolish at the same time.
1
In order to strengthen advertising management, promote the development of advertising, effectively use advertising media to serve socialist construction and formulate these regulations.
Extension information
Id advertising features:
Id advertising is different from general public communication and publicity activities, mainly manifested in:
1, advertising is a communication tool, a certain product, a certain product The information of the product is transmitted to a group of users and consumers by the production or operating agency of this product (advertiser);
2, the need to pay for advertising; ;
4. Advertising is purposeful, planned, and continuous;
5, advertising is not only good for advertisers, but also good for target objects. It allows users and consumers to get useful information.
Reference information Source: Baidu Encyclopedia-Advertising
Interim stipulation of health food advertising censorship
It Article 1 In order to strengthen the review of health food advertisements, standardize health food advertising review behavior, in accordance with the "Administrative License Law" and "State Council's administrative examination and approval projects that need to be retained. Decisions of the administrative license "(Order 412) and other laws and regulations, and formulate these regulations.
It the guidance and supervision of health food advertising review of the State Food and Drug Administration.
This, autonomous regions, and municipalities (food) drug supervision and management departments are responsible for the review of health food advertisements in their jurisdictions.
The drug supervision and management departments at or above the county level shall monitor the release of health food advertisements approved within the jurisdiction.
It applicants who publish health food advertisements must be the holder of the health food approval document or the citizen, legal person and other organizations entrusted.
The applicants can or entrust other legal persons, economic organizations, or citizens as agents of health food advertisements.
It applying for the release of domestic health food advertisements shall be submitted to the province, autonomous region, and municipality (food) drug supervision and management department where the holder of health food approval documents is located.
The application for the release of imported health food advertisements shall be submitted by the agency agency entrusted by the overseas manufacturer of the product in China or the agency entrusted by the enterprise to the pharmaceutical supervision and management department of the province, autonomous region, and municipality (food).
It applying for publishing health food advertisements, the following documents and materials shall be submitted:
(1) "Health Food Advertising Review Form" (Affiliated Table 1);
(2 ) Sample drafts (samples, sample bands) and electronic files with the same content;
(3) Copy of the Certificate of Certificate of Health Food Review; Copy;
(5) "Business License" or the main body qualification document and identity document copy of the applicant and advertising agency; (6) Quality standards, manuals, labels and actual use of health foods;
(7) If trademarks and patents such as health food advertisements appear, a copy of the relevant certification documents must be submitted; 8) Other relevant documents used to confirm the authenticity of the advertising content;
(9) Statement that claims the substantial content of the application materials.
This submitting a copy specified in this article needs to be stamped with the applicant's sign.
Ilier 6 If the application materials for health food advertisements are incomplete or do not meet legal requirements, the drug supervision and management department of the province, autonomous region, and municipality (food) shall notify the application on the spot or within 5 working days on the spot or within 5 working days. People need to make up for all content; if they do not inform them within the time limit, they will be accepted since the date of receiving the application materials.
It's states that the relevant departments of the State Council have banned the production and sales of health foods, and their advertising applications will not be accepted. The relevant departments of the State Council cleared and rectified the canceled health function, and the product advertising application of this function will not be accepted.
It 8 public health food advertisements on health care functions, product efficacy ingredients/iconic ingredients and content, suitable population, consumption, etc. shall be approved by the instructions approved by the Food and Drug Administration of the State Council. For the prevailing, you must not change at will.
A health food advertisements should guide consumers to use health food reasonably. The following situations and content of health food advertisements shall not appear:
(1) an assertion or guarantee that contains product efficacy;
(2) contains containing Using this product can obtain a healthy expression;
(3) By rendering, exaggerating a certain health or disease, or by describing physical harm that is easily caused by a certain disease, the public has worries, fear, misunderstanding, misunderstandings, and misunderstandings of their own health. Health food that does not use advertising can suffer from a certain disease or cause the health condition to deteriorate;
(4) Use the professional terms, mysterious language, and language content that expresses the scientific and technological content that the public is difficult to understand. Features and mechanisms;
(5) The names and images of state organs and their institutions, medical institutions, academic institutions, and industry organizations appear, or in the name and image of experts, medical staff and consumers as product efficacy Proof.
(6) Content containing the so -called "scientific or research discovery", "experiment or data proof" that cannot be confirmed; Suitable for all symptoms and all populations;
(8) contains words that confuses medicines, directly or indirectly promote the treatment, or use the role of propagating certain ingredients to show or imply that the health food has the role of disease treatment.
(9) Compared with other health foods or medicines, medical equipment and other products to degrade other products;
(10) Use feudal superstition for health food publicity; The product is the secret recipe of the ancestral biography;
(twelve) contains invalid refund, insurance company insurance, etc.;
(thirteenth) Promise
(14) The absolute term and expressions of the latest technology, the highest science, the most advanced method; Must;
(16) Comprehensive evaluation content containing comprehensive evaluation content such as efficient, cure rate, evaluation, award, etc.;
(17) directly or indirectly encouraged arbitrary and excessive use of health foods.
Pex of the ninth form of news reports shall be published in the form of news reports.
It health food advertisements must indicate the name of health food product, health food approval number, health food advertising approval number, health food logo, and health food.
The faithful symbols that must be explained or indicated in the advertisement of health food food;
It provinces, autonomous regions, and municipalities (food) drug supervision and management departments shall review the application materials and advertising content submitted by the applicant from the date of acceptance, and within 20 working days Make a decision to issue the approval number of health food advertising.
The application for health food advertising with qualified censorship will be issued to the health food advertising approval number, and the "Health Food Advertising Examination Form" is copied to the advertising supervision authority at the same level to record.
The application for health food advertising with unqualified censorship shall notify the applicant in writing the review opinions, explain the reason and inform them of the right to apply for administrative reconsideration in accordance with the law or file an administrative lawsuit.
The drug supervision and management department of provinces, autonomous regions, and municipalities (food) (food) shall report the review and approval of the "Health Food Advertising Test" for the National Food and Drug Administration for the record. If the National Food and Drug Administration believes that the health food advertisement approved and approved does not meet the legal requirements, it shall order the province, autonomous region, and municipality (food) drug supervision and management departments of the original approval.
The number of health food advertising approval numbers are valid for one year.
The health food advertising approval number expires. If the applicant needs to continue to publish advertisements, it shall reintegrate the application to the province, autonomous region, municipality (food) drug supervision and management department in accordance with these regulations.
1 Fifteenth: If the health food advertisement approved by review needs to change its content, it shall apply to the province, autonomous region, and municipality (food) drug supervision and management department of the original approval.
Is if the advertising review basis such as health food instructions and quality standards changes, the advertisers shall immediately stop publishing and apply for re -examination with the original approval province, autonomous region, and municipality (food) drug supervision and management department.
Iticid food advertisements and health food advertisements approved by the following are one of the following circumstances. n (1) The National Food and Drug Administration believes that the content of the health food advertisement approved by the original approval province, autonomous region, and municipality (food) drug supervision and management department does not meet its legal requirements; Review.
It with a health food advertisement approved by review and approval, if there is one of the following circumstances, the original approval province, autonomous region, and municipality (food) drug supervision and management department shall withdraw the health food advertising approval number number :
(1) Certificate of health food approval documents have been revoked;
(2) Health food is ordered by relevant state departments to stop production and sales;
(3) If the advertising review is not qualified.
It if the content of the health food advertisement approved by the review and approval of the review and approval of the health food advertisement of the original approval of the province, autonomous region, and municipality (food) pharmaceutical supervision and management department shall order the applicant to make corrections and give it to the original approval of the health food advertisement. The warning, if the circumstances are serious, the approval number of the health food advertisement is taken back.
Itlene applicants to conceal the relevant situation or provide false materials to apply for health food advertisements, the drug supervision and management department of the province, autonomous region, and municipality (food) The rules are processed.
Itch applicants to obtain health food advertising approval numbers through unclear means such as deception and bribery, shall be approved by the province, autonomous region, and municipality (food) drug supervision and management department in accordance with the "Administrative License The provisions of Article 79 of the Law.
The decision to revoke or recover the recovery of health food advertising approved by the drug supervision and management department of the province, autonomous region, and municipality (food), shall be submitted to the State Food and Drug Administration and copied Send the advertising supervision and management authority at the same level to prepare for investigation, and at the same time announce the decision to the public.
It 22 (Food) Drug Supervision and Administration Department found that there is an illegal release of health food advertising behaviors, shall fill in the "Notice of Transfer of illegal Healthcare Food Advertising" (Affiliated 2) and transfer to the same level at the same level Investigation and punishment of advertising supervision and management organs.
If off the advertisement of health food advertisements that change or tampered with the review approval outside the advertising approval place, the province, autonomous region, and municipality (food) pharmaceutical supervision and management department shall fill in the "Notice of Illegal Healthcare Food Advertising" (attached Table 3) The drug supervision and management department of the original approval province, autonomous region, and municipality (food) shall be handled in accordance with relevant regulations.
The drug supervision and management department of provinces, autonomous regions, and municipalities (food) shall establish an illegal health food advertising announcement system, regularly release the "Announcement of Illegal Health Food Advertising" and report to the national food and drug supervision and management The Bureau, the State Food and Drug Administration regularly summarizes the "Announcement of Illegal Health Food Advertising". The "Announcement of illegal Health Food Advertising" shall be copied to the same level of advertising supervision and management authorities at the same time.
It 24 provinces, autonomous regions, municipalities (food) pharmaceutical supervision and management departments and their staff shall not fulfill their examination duties in accordance with the law, shall be ordered by the State Food and Drug Administration or supervisory authority to make corrections, and and shall be corrected, and and shall be corrected, and will be corrected, and will be corrected, and will be corrected, and will be corrected and will be corrected and will be corrected and will be corrected and will be corrected. The person in charge and other direct responsible persons who are directly responsible and other direct responsible persons shall be handled in accordance with relevant regulations.
It 25 During the examination of health food advertising, the province, autonomous region, municipality (food) drug supervision and management department violates the legitimate rights and interests of these Measures to damage the legal rights and interests of the parties shall be in accordance with national compensation in accordance with national compensation The law provides compensation.
The (26 The approval number of health food advertisements is "X Food Health Examination (X1) No. X2". Among them, "X" is the abbreviation of various provinces, autonomous regions, and municipalities; "X1" represents vision, sound, and text; "X2" consists of ten digits, the first six representatives reviewed, and the last four representative advertisements approved the serial number.
1. Advertising Law of the People's Republic of China
2. Advertising Management Regulations
3. Implementation rules for advertising management regulations
. Decisions on the corresponding terms of advertising supervision regulations
5. The notice of the Supreme People's Procuratorate on the "Advertising Law of the People's Republic of China" Answers to the issue of responsibility
7. The National Administration for Industry and Commerce Administration's Agreement on the Scope of Application of the Advertising Law
. Notice of the State Administration for Industry and Commerce on Strengthening Patent Advertising Certificate Management N 9. A response to the relevant issues of the State Administration for Industry and Commerce on the implementation of the "Advertising Law"
Traditional virtue of the Chinese nation
You can go directly to the official website to check.